Brand & web partner for Data/AI scaleups
Make your product feel inevitable
A lean creative studio focused on making technical products clear, compelling and easy to choose.
Great product, outdated branding?
They're seeing the old version
You were heads-down shipping. The product got sharper with every release, but the brand and website never did, costing you deals you should be winning.
Buyers judge what they see, not what you have built.
It's time to change that.
01 Focused Positioning
Finding your product's edge
Who does your product help? What is the ONE thing that your product should be known for? We'll answer these questions and more, then build a brand story focused around what makes your product great.
02 Identity Systems
Painting a vivid picture
A sharp and memorable identity system that carries the new story everywhere it goes, with the rules and assets your team needs to apply it consistently.
03 Marketing Hub
Launching the website
A fast, accessible, and modern build that works around the clock, is easy for your team to update, and scales as the product grows.
Recent Work
Acquired by Fivetran
Paving the road for rapid growth & acquisition
Acquired by Databricks
From rebrand to successful exit in under two months
From workshop to Launch, in weeks
Website Launch-Pad
Two Spots in Q4
Positioning
Weeks 1-2
Understanding your product and what makes it unique and relevant.
Guided workshops that surface what buyers actually value- Detailed ICP profiles
- Sharpened positioning that makes the value clear
- Everything documented in the Brand Strategy Roadmap
The Build
Weeks 3-6
We design and build the full website on that foundation, from wireframes to high-fidelity designs and launch.
- Refreshed branding: typography, color, visual direction
- Wireframes, mapped to the buyer journey
- Hi-fidelity designs, assets & interactions
- Responsive, accessible development, optimized for SEO and AEO
- Easy updates, version controlled
- Priority post-launch support
One flat rate. Scope agreed before we start.
Book a Discovery CallAs Needed
Identity Design
Two weeks
For teams ready to go past the refresh, the complete identity system for your brand.
Full identity system and styleguide- One source of truth for your marketing
- Custom assets, illustrations, iconography
- Ready-to-use social media templates
- Branded marketing collateral
Julia Neagu
Founder of Quotient AI
Shortly after launching, we received M&A interest from several companies, so the website became the perfect landing page for anyone doing due diligence. Alex transformed our confusing site into one that clearly communicated our value. He was organized, thoughtful, and technically precise, and the Webflow build was flawless.
Carol Lu-Vernooij
CMO of Tobiko Data
Many agencies I’ve worked with in the past required hand-holding and extensive feedback, but not Alex. He had a clear vision and was proactive from day one, going above and beyond to build a cohesive brand and website for our highly technical product. From the beginning, I could trust that we were in great hands.
Jim Laurain
Head of Growth at Aampe
Our website turned out amazing, and we've seen a significant boost in leads. Throughout the process, Alex is patient, kind, helpful, and easy to communicate with, so working with him feels natural. If you're looking for a dynamic and attention-getting way to showcase your product, look no further!
Stephanie McNeil
CMO of LumenStream
The rebrand and new website are incredibly impactful and truly reflect who we are. Alex and his team translated what we do into a genuine masterpiece! We’ve received so many compliments from visitors at events. Hire Alex for any strategic design work!
Irit Levi
Founder of Day-by-Day
From identity design, to web design and web development: at every stage we worked hand in hand until we developed an amazing brand and website. Honestly, I have worked with other agencies before, but from this point forward I have ONE stop!
Max Menaged
Founder of Enviropay
Working with Alex is always a pleasure. His skill, passion, and attention to detail are evident throughout the process, he's extremely thorough, clearly understanding our business and customers, ultimately helping us build the tools to make a difference in the world.
Rodolphe Texier
CEO of SweePay AG
The roadmap, milestones and overall budget were well defined from the beginning of the collaboration and at the end of the process we had a new perspective on the identity, personality and the purpose of our brand.
The product's ready
Make sure the brand is too
Book a 30-minute discovery call. We'll look at your current brand and website, and see what's holding you back.
Book a Call with Alex
A founder-led creative studio
Strategy first, delivery to match
Hi, I am Alex Hartan!
After more than sixteen years working in brand and web development, I kept noticing the same pattern. The brands that won didn’t always have the superior product, they were the ones that made their value impossible to miss.
That's the work now: finding the story your product has earned, and building the brand and website that carries it.
FAQ
Can’t find your question in this list?
Reach out and I'll answer as soon as possible.
What type of companies do you work with?
We work with technology companies(typically Data/AI startups), Seed round to Series A. Engineers already find the product useful, but its value isn't clear to a buyer or an investor. What got them this far no longer works, and they're ready for a brand and site that match the product's reality and ambitions.
What's the typical price range?
Engagements typically run $10–40k depending on scope. I also take on larger, multi-phase builds for teams with bigger budgets and ambitions to match. The best way to get a precise number is to , so we can pin down scope, timeline, and the budget that fits.
Who will I actually be working with?
You'll work directly with me, Alex. I'm the creative lead on every Galvanite project and your single point of contact start to finish. For production I bring in vetted specialists matched to your project, while the strategy, design direction, and accountability stay with one senior person: me.
What happens after we launch?
I'm 100% hands-on post-launch, making sure everything looks great and works impeccably. You'll also receive 30 days of support for any necessary fixes as part of the original scope. Within the first week, your team will be onboarded to the CMS Editor through a dedicated training session, so they can make updates without dev support. And when you're ready to make bigger improvements down the line, .
Will this process be time consuming?
Your time goes where it matters most: the strategy workshop and weekly check-ins, roughly 4-6 hours across the engagement. That's where your product knowledge shapes the work.
Will my team be able to make updates?
Absolutely. The CMS Editor lets your team make timely updates safely. At the end of the project you'll receive a dedicated training video walking through the Editor, so anyone on your team can manage content with confidence.
Can you help us with brand strategy and positioning?
Yes. I offer strategic support to refine your positioning and develop a comprehensive Brand Strategy Roadmap: a foundation for all your future marketing.
Check out the to see it in action.
Do you offer brand identity, or logo design?
Absolutely. Your brand will come to life with a custom logo and a complete identity system, to complement your messaging. It's available as an optional upgrade.
To see how I've helped other clients transform their brands, take a look at the .
Can you migrate my website from WordPress or Squarespace?
Yes, this kind of migration is quite common. Your URL structure will remain intact to preserve your traffic and search rankings.
How do we get started?
from the calendar, and let's see if there's an opportunity to work together and close the perception gap.
The Edge: free positioning exercise
Sharpen your product's pitch
A guided DIY strategy tool that helps founders identify their edge and draft their brand story.
One customers and investors can believe in.
Takes about 20 minutes, no signup needed.
The Edge